Virtual Assistants are simply freelancers – I know a large number of different types of freelancers and they all experience the same kinds of challenges, whatever their title and whatever services they offer.
These challenges include the usual suspects such as managing client expectations, undercharging and setting rates, being paid on time, tyre-kickers and tech issues.
But in my experience, a freelancers main challenge is how to consistently find (satisfying and well-paid) work.
The thing is, I know that it’s easy to see marketing as a ‘black art’ and to, therefore, completely overthink what you need to do in order to get other people to work with you.
But marketing isn’t like that at all. In fact, the core concepts are incredibly simple and when you know what they are, you can apply them whatever the situation, whatever business you’re promoting, and whatever platforms and tools you’re using.
Which is very good to know!
The reasons many freelancers fail
While freelancers fail for all sorts of reasons such as not being good at their job, losing clients because they don’t communicate properly, mismanaging their finances and massively undercharging, most of the time it’s because they’re not successfully marketing their business.
These are the top issues:
- They don’t do any marketing and wait for the phone to ring.
- Their marketing efforts are sporadic.
- They stop marketing when they’re busy.
- They don’t market to the right people.
- They don’t market in the right places.
- They’re not clear who they or their clients are, so their marketing message is confusing or weak.
- They don’t have any areas of expertise they could charge more for.
- Their marketing message is fine but it doesn’t convert into paying clients.
- Their website is a confusing mess that talks about them and not the reader.
- Their brand, website and social media are not in alignment with their ideal client, or business owners of the right calibre.
- They don’t understand or adhere to the fundamental principles of marketing.
- They have a plan and a system for everything, except their marketing.
The good news is that these issues are actually really easy to fix and I’m going to address every single one of them so I can make sure you never have to worry about finding clients again.
Sound good? Okay, then let’s start.
PS: It’s really important that you complete all of this course from start to finish and in the order I’ve laid out. Please do NOT jump ahead to the section you think you need because then you won’t understand the underlying principles of marketing and you won’t get the results you want.